palermo

The History

Palermo is the largest neighborhood in the city, and a place of two tales.


The leafy, green part of Palermo known as Parque 3 de Febrero was the residence and ranch of a politician named Rosas. On February 3rd 1852, his sworn enemy Urquiza defeated him and -in what we can only describe as an epic burn- seized his lands, named it after the date of their battle and placed a huuuge statue of himself in the middle of the grounds. A drama queen like only an Argentine could be!


The area of Palermo Viejo was an immigrant neighborhood that would constantly suffer floods from the overflowing Maldonado River. After some serious infrastructure work to stop these issues, the area was renamed Soho, on one side of the river, and Hollywood on the other.


So where's the Maldonado river, you might ask? Just walk through Juan B. Justo Avenue and listen closely: you'll still hear it flowing under the streets!

Don't miss...
  • Walking down the streets and alleyways in Soho and Hollywood, which are packed with amazing street art!


  • Visiting the Rose Garden from Sept-May, to see some spectacular Roses.


  • The vegetarian and vegan scene of Soho and Hollywood....because not everything in this life is asado!


  • But if everything in your life is about asado, then you can't miss eating at Don Julio, one of the top rated restaurants in South America with 100% grass fed meat. Wanna try other typical Argentine meals with a twist? Try El Preferido or Chori.


  • Check out indie bands, DJs and up-and-coming musicians at Niceto Vega street, the  epicenter of nightlife in the city
Palermo's cool neighbors

Palermo is ultra hip and packed with action and culture, and it's infectious!


If you're in Hollywood take a stroll into Colegiales to check the famous Flea Market, eat artisanal gelatto at Scannapiecco or join the impromptu ballrooms and vougueing classes at Plaza Clemente.


If the day finds you in Soho, check out the neighborhood of Villa Crespo, also known as Villa Kreplaj for its Jewish population! Here you can check out the new Mercat Villa Crespo where you can try some vegan ice cream, grassfed meat, chocolates, coffee, and much more. Near the market, there is a very vibrant scene of young chefs putting a twist on traditional Argentine cuisine.


Share by: